What’s Coming Next

The 3rdedition of the highly anticipated Africa Rising – “What’s Coming Next?” Conference comes off in the city of Accra, Ghana between 20thand 21stMay 2019. It promises to be two days of insightful industry developments, networking and discussions with a host of accomplished speakers from all over the world.

The IAA (The Global Compass of Marketing Communications) believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces and trends, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution.

This year our speakers and indeed every delegate will answer the question posed from our theme “Technology Vrs. Consumer Choice – Who’s determining the future?” through topics like:

Africa – We look forward!!

Insights – We are the same but different

Brands at Crossroads

Digitize and Humanize

Nation Branding

From the whole comes the whole – some things are not binary

Technology Trends Vs. Consumer Choice– is Africa playing catch up?

Influencer Marketing – the right marketing path for your business?

Connecting Stories and Experiences

The “Madmen” of 2030 (Millennials will rule the world)

Creativity and Culture

Content Marketing

Brand blocking: Regulations and implications on new categories.

Evolution of out of home in Africa The city will come alive with culture, food, music and all things that make Ghana a vibrant and hospitable country. This conference promises to be one of the biggest Marketing Communications event on the African continent in 2019.


20th May: Conference Day 1

8.00am         Registration

9.00am         Opening Ceremony

Akwaaba (Welcome Address):

Mr. Torgbor Mensah, IAA Ghana Chapter / Advertising Association of Ghana, Executive Chairman – The Great Argon Group

9.05am     Chairman’s Opening Remarks  – 

Pishigu Lana Alhassan Andani (Chief Executive, Stanbic Bank Ghana), Marketing Man of the Year 2014

9.10am     IAA in Perspective: Srinivasan K. Swamy, IAA Chairman and World President.

9.20am   Africa’s Story

9.25am    Opening Address by Special Guest of Honour: H.E Dr. Mahamadu Bawumia, Vice – President of the Republic of Ghana

 9.35am      IAA in Africa Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra

9.45am   Keynote: Africa – We look forward!!

 – Mzamo Masito (Chief Marketing Officer, Google South Africa)

10.25am         Networking Refreshments Break

10.50am          Keynote: Insights – We are the same but different.

  • Yaw Agyenim-Boateng (Partner, Mckinsey & Company Nigeria)

11.35am        Keynote: TBC

Speaker: Mathe Okaba (CEO, Association of Communications and Advertising (ACA), South Africa)

12:20pm   Keynote: Africa Rising; The Spirit of Innovation, The Soul of Culture

Speaker: Ikechi Odigbo (President, Association of Advertising Agencies Nigeria & Managing Director, DDB Lagos)

12.50pm  LUNCH

1.50 pm IAA World Congress St. Petersburg, 2020 – Power to People

Boris Eremin (IAA, Russia Chapter)

2.00 pm  Topic: Mzansi’s Nation Branding Journey – Risks & Rewards

Speaker: Thoko Modise (General Manager: Communications, Brand South Africa)

2.20 pm Keynote: Digitize and Humanize

Bharat Avalani (CEO, Connecting Dots Consultancy, Malaysia)

3.00 pm Keynote: People first: Building ideas that thrive in a connected world

Elizma Nolte (Regional Marketing Manager, Facebook Africa)

3.40pm  Keynote: “From the whole comes the whole – some things are not binary”  Yaw Nsarkoh (Executive Vice President, Unilever, Ghana – Nigeria)

4.40pm  Close of Day 1

7.00pm Beach Front Fiesta (Dinner)

21ST May:Conference Day 2

8.00am     Arrival

9.00am     Recap of highlights of Day 1. 

Andrew Ackah, CEO Dentsu Aegis Network & YP Ghana Lead

9.15am  Technology Trends Vs. Consumer Choice – Is Africa playing catch-up?   – Selorm Adadevoh, CEO (MTN Ghana) 

10.00am Keynote: Creativity and Culture – Wayne Naidoo (CEO, Duke South Africa)

10:30AM – Keynote: Becoming a brand of choice in the era of digitalization

Speaker: Patricia Obo-Nai (CEO, Vodafone Ghana)


11:10am – Brand Blocking: Regulations & implications on new categories

Pre-Panel Speaker: Ron Cregan (Endangered Species)

Moderator: Bernard Avle

Panel: Mrs. Delese Mimi Darko (CEO, Food and Drugs Authority Ghana), Gail Schimmel (CEO, Advertising Regulatory Board, South Africa), Mrs. Ijedi Philomena Iyoha (Acting Registrar, APCON, Nigeria)

 12.25pm LUNCH

1.55pm  Africa Osee Yie.  Speaker: Chief Moomen

 2.05pm  Keynote: Market to who matters

Speakers: Marius Greeff (Founder & Director, Turnleft Media, South Africa), John Bowles (Founder & Director, Turnleft Media, South Africa)

2.55pm Keynote: Evolution of Out of Home in Africa

Speaker: Emeka Okeke (FuseMedia Dentsu Aegis, Nigeria)

3.25pm Keynote: Technology Trends vrs Consumer Choice – where trends meet necessity.

Speaker: Angela Kyerematen-Jimoh (Country Manager, IBM Ghana)

4.05pm  Panel Discussion: The “Madmen” of 2030 (Millenials will rule the world)

Panelists: William Senyo (Co-Founder & CEO, Impact Hub Accra), Yaa Boateng (Creative Director & Business Unit Head), Vincent Ngeruga (RedHouse Media, Kenya)

Moderator: Steve Babaeko (CEO, X3M Ideas Nigeria)

4.55pm   Surprise Keynote

 5.45pm  Closing Remarks

Hon. Kojo Oppong Nkrumah

  5.50pm   Nantie Yie (Goodbye): Joel Nettey, Senior Vice-President (President – Elect), IAA

Registration:  $300 (or cedi equivalent) |  $150 for Accompanying partners

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